Sarah Hackett
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Ben and Jerry's

 
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Insight: Some people feel like the modern dating scene is hypersexualized

Idea: Desexualize Netflix and Chill


 

Ben & Jerry is redefining Netflix and Chill by releasing three new ice cream flavors that replace the 'chill' in Netflix and Chill. A new flavor is released when it's corresponding Netflix show releases a new season on Netflix.

 

 

Print Ads

The Only Hookup You Need

 
 
 

Netflix and Chill Series Packs

We make it easier for two people to hang out and watch Netflix without feeling pressured to hookup. Through Postmates people can enjoy a curated pack that includes custom spoons and a pint of one of Ben & Jerry's new ice cream flavors to share.

 

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In the pack, we also include our own official Netflix and Chill guide, because there are a lot of different ways to chill and not hookup.

 
 

Social Media

On Instagram we promote our desexualized Netflix and Chill positions and flavors.

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 CD / AD: Alyssa Lee     |       CD / AD: Sarah Hackett