Insight: Developing problem solving skills at a young age will make it intuitive later on in life.
Idea: IKEA and LEGO partner to create a design and building game that cultivates problem-solving skills
Playing the Game
Build Ikea products using only LEGO bricks and your imagination.
In typical IKEA fashion, assembly guides are visual and user-friendly. Atypically, they're also open-ended – encouraging builders to plan and execute their own designs.
In-Store Vending Machines
Located in the children's IKEA department
Using only their LEGOs and imaginations, kids are asked to to design their own unique chair for Ikea. The winning design will be built to life, sold in IKEA stores, and named after its creator.
We advertised with playground posters and social media posts.
Posters & Instagram
These ads were placed in IKEA's catalogs for parents
AD: Sarah Hackett / CW: Sara Muchnick