Sarah Hackett

Kuri

 
kuri logo portfolio.png
 

Kuri is the only home AI that feels more like a family member than a robot. Oddly enough, he's more like your only non-annoying family member.

 

Print

Cat - Kuri.jpg
Grandma.jpg
Drunk uncle.jpg

OOH

Dealing with family can get extreme, so we made Kuri look like the easiest family member.

Mom 2 - wall ads.jpg
Ear plugs.jpg

Digital

We turned bothersome family members into noisy popup ads. Muting these ads revealed Kuri as the only family member you can trust to easygoing.