Sarah Hackett
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Learn with -ese

 
 
 
 
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ABOUT THE CAMPAIGN

Context helps us unconsciously define and remember new words. Now it helps us learn new languages, too.


THE EXTENSION

Pearson's new browser extension, -ese, turns digital content into a learning platform by translating a percentage of on-screen text into a new language you want to learn. As your fluency improves, you can translate more and more text.

 
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THE ACTIVATION

To introduce our concept, we hid partial translations across the web.

 

CASE STUDY

 

    AD: Sarah Hackett  | CD: Sara Muchnick