Billie’s Pride Fairytales

Client: Billie  | Made with the Billie Team & some kickass writers

In the world of authenticity we live in, fairytales no longer fit in. Fairytales can be problematic and perpetuate toxic gender norms. They exclude most everyone except heteronormative identifying people. For pride month, Billie wanted to create beautiful and inclusive storytelling. The team decided to reimagine fairytales to make them feel more 2021 and suitable for today’s culture. We collaborated with other queer creatives to bring these stories to life and released one every week throughout the duration of Pride.

Featured in:
Adweek
Popsugar
Byrdie
Marketing Dive

Made with the Billie Team:
Creative Director: Jessica Shriftman
Art Director / Creative: Sarah Hackett || Copywriter / Creative: Nechama Muchnik
Art Producer: Deb
Head of Brand: Alyse Borkin
Collaborators: Vanessa Newman, Dylan McKeever, Nicole Najafi, Asia Hunt, Sofie Birkin, Alva Skog, Jordan Moss