Ms. Representation Project
Made at DDB San Francisco with Madison Kichler (AD), Sara Muchnick (CD), Yash Ram (CD) Rinny Shim (Producer), Katherine James (Account)
Featured in:
AdForum
The San Francisco Egotist
We received a cease & desist from the First Lady of California 🫡
By adding a "Ms."
in front of well-known streets named after men — or mistakenly believed to be named after men, we brought attention to female legends who are so often overlooked.
We mapped out all of the streets we tagged
on our website and invited visitors to submit the stories of any influential women missing from our site.
Only 27% of streets are dedicated to women
in San Francisco and we changed that.
Our social kept their stories front and center
