Yeah, Bleach Does That

Client: Clorox  | Made at FCB West with Sara Mason, Juliana Ardila, Mike Long

Bleach is a powerful, multi-purpose liquid that scares millennials. So we made a song to teach my frightened generation that bleach is just a friendly, useful product that can help a whole lot.

2020 Shorty Award Winner: Best Instructional Video

Shortlist, Branded Entertainment: Audio, One Show

Shortlist, Moving Image Craft: Use of Music—Original Music, One Show

Anthem Spot

Results

Over 10 million views, 5.2k likes, & 1000+ weirdly positive comments on Youtube

Social Assets

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