Cocoacare

Client: Cocoa360  I led a pivot in brand strategy and comprehensive rebranding of Cocoa360, transitioning the brand to Cocoacare. The strategy was aimed at increasing donations by developing a more resonant and distinct identity, resulting in the highest donations in organization history. The new brand embodies a modern boldness and a hands-on approach, using energizing colors that reflect the rich culture and the immense potential for growth.