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Cocoacare

 
 
 

Cocoacare


Client: Cocoa360  | Brand Strategy / Brand Design / Copywriting / Art Direction

I led a pivot in brand strategy and comprehensive rebranding of Cocoa360, a ten year old NGO, transitioning the brand to Cocoacare.

The strategy was aimed at increasing donations by developing a more resonant and distinct identity. The new brand embodies a modern boldness, using energizing colors that reflect the rich culture of Ghana and the immense potential for growth.

 

Branding

 

Fundraising Deck

 
 

Website