Cocoacare

Client: Cocoa360

I led a pivot in brand strategy and comprehensive rebranding of Cocoa360, a ten year old NGO, transitioning the brand to Cocoacare.

The strategy was aimed at increasing donations by developing a more resonant and distinct identity, resulting in the highest donations in organization history.
The new brand embodies a modern boldness, using energizing colors that reflect the rich culture of Ghana and the immense potential for growth.