ABOUT THE CAMPAIGN
Context helps us unconsciously define and remember new words. Now it helps us learn new languages, too.
THE EXTENSION
Pearson's new browser extension, -ese, turns digital content into a learning platform by translating a percentage of on-screen text into a new language you want to learn. As your fluency improves, you can translate more and more text.
THE ACTIVATION
To introduce our concept, we hid partial translations across the web.
CASE STUDY
AD: Sarah Hackett | CD: Sara Muchnick