ABOUT THE CAMPAIGN
Context helps us unconsciously define and remember new words. Now it helps us learn new languages, too.
Pearson's new browser extension, -ese, turns digital content into a learning platform by translating a percentage of on-screen text into a new language you want to learn. As your fluency improves, you can translate more and more text.
To introduce our concept, we hid partial translations across the web.
AD: Sarah Hackett | CD: Sara Muchnick