-ese
Client: Pearson | Art Director & Animator
Made with Sara Muchnick (Copywriter)
Context helps us unconsciously define and remember new words. Now it helps us learn new languages, too.
A concept project
THE EXTENSION
Pearson's new browser extension, -ese, turns digital content into a learning platform by translating a percentage of on-screen text into a new language you want to learn. As your fluency improves, you can translate more and more text.
CASE STUDY
Context helps us unconsciously define and remember new words. Pearson’s new browser extension — “-ese” — uses context to teach new languages by spreading partial translations across the web.
*Winner of a 2018 D&AD New Blood Award